1. Reread the Bejing 2008: A Digital Olympics case in Chapter 1 and discuss the following.
First, look at each business requirement and explain how the EC tools helped. After you have completed this, identify the B2C and B2B activities described in this case. Be sure to support your answer and use proper grammar in your posts.
2. Reread the Craigslist case in Chapter 2 and identify the business model used by Craigslist. After identifying, visit craigslist.org and identify the social network and business network elements.
3.Reread the Walmart case in Chapter 3 and then compare walmart.com with amazon.com. What features do the sites have in common? Which are unique to walmart.com? To amazon.com?
4. What are Amazon.com's critical success factors? Is its decision not to limit its sales to books, music, and movies, but to offer a much broader selection of items, a good marketing strategy? With the broader selection, do you think the company will dilute its brand or extend the value proposition to its customers?
5.Reread the Toyota Scion case in Chapter 4. Identify all advertising actions and relate them to the methods described in this chapter. Also, identify all activities that can be considered market research.
6. In this thread, you will need to review websites and report your findings back to the class. First enter hotwire.com and espn.com, then identify all the advertising methods used on each site. Can you find those that are targeted advertisements? What revenue sources can you find on the ESPN site? (Try to find at least seven.)
7. We have discussed business to business in great detail this week. First, discuss B2B opportunities in social networking. Do you think this is an area that will see tremendous growth for companies; would you recommend that organizations pursue it in their marketing plans?
8. Please reread the closing case, Social Networking Initiatives by the New Zealand Government. Given the richness of New Zealand's offerings, do you believe that the portal style of e-government will disappear?
9.Enter linkedin.com and explore. Is this a site that you belong to? Have you used this site before to contact business colleagues? Why do you think the site is so successful?
10. Which of the m-commerce limitations listed in this chapter do you think will have the biggest near-term negative impact on the growth of m-commence? Which will be minimized within five years? Which will not?
12.Reread the UBS PaineWebber Case and answer the following: What might have been some red flags indicating that Duronio was a disgruntled employee? Would any of those red flags also indicate that he would sabotage the network for revenge?
13. Reread the Freemiums in the Social Gaming World Case and answer the following: What does the term freemium refer to? Give some examples. Do you think this is a good model for other companies to follow?
14.Compare and contrast setting up a traditional, brick-and-mortar business and an online business. Consider factors such as entrepreneurial skills, facilities and equipment, and business processes.
15. A large company with a number of products wants to start selling on the Web. Should it use a merchant server or an EC application suite? Assuming it elects to use an EC application suite, how would you determine whether the company should outsource the site or run it in-house?