Social media connections


Some retail industry experts speculate that 25% of new customers who make purchases are generated from social media connections; furthermore, 30% of these new customers who make purchases join corporate loyalty and rewards programs. Of the remaining new customers who make purchases but weren't from social media connections, 60% join the loyalty and rewards programs.

If a new customer who made purchases joined the loyalty and rewards program, what was the chance the customer had come from social media connections?

If a new customer who made purchases joined the loyalty and rewards program, what was the chance the customer had not come from social media connections?

If a new customer who made purchases had not joined the loyalty and rewards program, what was the chance the customer had come from social media connections?

If a new customer who made purchases had not joined the loyalty and rewards program, what was the chance the customer had not come from social media connections?

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Basic Statistics: Social media connections
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