Questions:
General Electric Medical Systems 2002 Case Question:
Which option should GE medical systems pursue?
1. Modify Global Products Company to a "in China for China" policy
2. Slash prices to gain market share in China
3.Focus on genomics and/or healthcare/IT rather than focusing on China
Why is that the best option for General Electric Medical Systems?
Email from instructor:
The case poses the question, should GE deviate from its hugely successful GPC (Global Products Company) strategy? Is the China opportunity big enough to justify a deviation?
Or should they be spending money on genomics and/or Healthcare IT rather than investing heavily in China.
There is no specific framework for this case but an assessment of the pros and cons of sticking with the strategy, deviating to ‘for China-in China', or focusing on new opportunities.
Do not summarize the case, instead present your evaluation. Your analysis should be logical and supported by some evidence from the readings. In addition, it should incorporate concepts from textbook and readings. You won't have enough space to thoroughly and completely analyze the case. But you do need to do think about the question and offer your opinion and an explanation supporting your opinion. Discussion memos should be approximately 400 words.