Show that a monopolist always advertises too much when
Dixit and Norman (1978) show that a monopolist always advertises too much when measured by the yardstick of the preadvertising tastes. Show that the result also holds when measured by the yardstick of postadvertising tastes.
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A 2016 survey of undergraduate students considered this further and found that compared with students that did not use cannabis at least once
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