As a team, your goals are to:
1) select 2 main marketing goals (with supporting benchmarks) for your new products or services;
2) provide an overview of the target market including customer value, customer profile, collaborators, and competitors; and
3) compose a value proposition for your product or service that includes target customers, frame of reference, and primary reason. (with Times New Roman 12pt font). Here's some additional guidance for how to craft this memo:
1. Start with a paragraph describing two primary marketing goals for your sustainability opportunity along with at least three supporting benchmarks for each that involve quantitative and temporal components.
2. In a paragraph, discuss your target market for the sustainability opportunity. Make sure this includes a discussion of customer value, customer profile, collaborators, and competitors.
3. In a paragraph, discuss your value proposition. Make sure it includes your target customers, a frame of reference, and primary reason for providing value. Additionally, discuss why this value proposition is the best way to represent your sustainability opportunity.
4. Make sure your memo meets the space and formatting requirements, and communicates clearly, concisely, and professionally throughout (worth up to five points).
Broad Business Model
1. Create a brand for clothing (hats)
2. Sell the clothing at a premium
3. Donate packages for disaster relief or other causes
Make This in paragraph 1 page 1.5 space :
Primary Market Goals
1. Provide 15,000 packages by year 2022
a. Raise awareness for the cause
b. Yearly increase in packages provided (20%)
c. Have our product displayed in a large retailer
2. Form a partnership with a large organization
a. Start by teaming up with smaller organizations and/or non-profits
b. Get our clothing branded for low cost
c. Partner up with a disaster relief organization
Target Market
1. Customer Profile
a. Middle to lower class neighborhoods
b. Cities and city outskirts (potentially Philadelphia)
c. 25 - 65 age range
2. Customer Value
3. Collaborators
4. Competition
Value Proposition