Segmenting international markets is especially difficult


Segmenting international markets is especially difficult for managers for all the following reasons except:

a. nations have their own unique cultures.

b. nations have their own customs, beliefs, and languages.

c. vital research data to help managers narrow down segments is often largely unavailable.

d. marketers are unable to segment by country or region.

e. nations have their own income distribution patterns.

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Operation Management: Segmenting international markets is especially difficult
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