Segment contribution margin ratio and the sales mix


Task: Real-World Focus

In a recent report the Del Monte Foods Company reported three separate operating segments: consumer products (which includes a variety of canned foods including tuna, fruit, and vegetables); pet products (which includes pet food and snacks and vegetarian products); and soup and infant-feeding products (which includes soup, broth, and infant feeding and pureed products).

In its annual report Del Monte uses absorption costing. As a result, information regarding the relative composition of its fixed and variable costs is not available. We have assumed that $860.3 million if its total operating expenses of $1,920.3 million are fixed and have allocated the remaining variable costs across the three divisions. Sales data, along with assumed expense data, are provided on the next page.

(in millions)

Sales Variable costs
Consumer Products    $1031.8 $610
Pet products    837.3 350
Soup and infant feeding products 302.0 100
$2,171.1 $1,060

Instructions:

Q1. Compute each segment's contribution margin ratio and the sales mix.

Q2. Using the information computed in part (a), compute the company's break-even point in dollars, and then determine the amount of sales that would be generated by each division at the break-even point.

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Accounting Basics: Segment contribution margin ratio and the sales mix
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