Sales of athletic shoes and overall profitability


Rally Shoe Company is trying to decide whether or not to continue making bowling shoes. The following information is available for the segments.

Bowling Shoes Athletic Shoes Boots
Sales $120,000 $420,000 $360,000
Variable Costs 64,000 220,000 140,000
Contribution Margin 56,000 200,000 220,000
Direct Fixed Costs 45,000 70,000 90,000
Allocated Common Fixed costs 20,000 70,000 60,000
Net Income ($9,000) $60,000 $70,000

Assume that if bowling shoes were dropped, sales of athletic shoes would drop by 10%. What impact would losing 10% of the sales of athletic shoes have on overall profitability?

A. Income would decrease by $31,000.

B. Income would decrease by 30,000.

C. Income would increase by $3,000.

D. Income would decrease by $81,000.

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Accounting Basics: Sales of athletic shoes and overall profitability
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