Case Study:
The safe disposal of nuclear waste has been the topic of continuing public debate and an ongoing issue for marketers who work for nuclear power companies. This material is currently stored at 126 sites around the nation. To build a nuclear waste site, the U.S. Department of Energy must apply for and obtain a license. Supporters of such sites argue that they are important to building America’s nuclear power capacity, while critics question their safety and usefulness. As a marketer, how would you approach this issue? Some retail firms protect their inventory against theft by locking their premises after hours even though maintenance and other workers are inside the stores working all night. Employees have charged that they are forbidden to leave the premises during these hours and that during an emergency, such as illness or injury, precious time is lost waiting for a manager to arrive who is authorized to unlock the doors. Although workers could open an emergency exit, in some cases they claim that they will be fired for doing so. Employers assert that managers with keys are on the premises (or minutes away) and that locking employees in ensures their own safety as well as cutting down on costly “shrinkage.”
Q1. Under what circumstances, if any, do you think locking employees in at night is appropriate?
Q2. If you feel this practice is appropriate, what safeguards do you think should be put into effect? What responsibilities do employers and employees have in such circumstances?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.