• In a 2 pages, make an essay explaining the types of teams that Rasmussen Consulting will need in order to carry out the steps that you mapped out in your strategic plan.
• What will be the role of the team members?
• Why are these particular teams important for Rasmussen Consulting to properly execute the solution to MovieFlix's problem?
• Make sure to include an APA formatted title page and reference page for sources that you may have used for your research. Remember to follow APA guidelines when paraphrasing or quoting information. Don't forget to cite your sources and include in-text citations as necessary.
Strategic Plan to Redeem MovieFlix
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Strengths
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- They offer cheaper prices for their services.
- Safe browsing (Muchmore, 2007).
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Weaknesses
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- Release second tier films and not recent major films.
- Websites are in English language only.
- One star popularity rating.
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Opportunities
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- Incorporation of technology that will allow customers stream videos and movies from their mobile phones.
- Expansion of international market.
- Incorporate current video games in their websites.
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Threats
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- Cybercrimes like hacking.
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Figure : SWOT Analysis
• Movieflix has both internal strengths and weaknesses. Its strengths are as follows. It offers cheaper prices for the services offered in movie theaters hence attract more customers. It is also linked to 671 websites, thus increasing the chances of its websites being visited by new users. Furthermore, the sites offer safe browsing; therefore, customers do not fear virus attacks on their computers when downloading movies. (Muchmore, 2007). On the contrary, there are weaknesses within the company. First, Movieflix releases second-tier films because it has not collaborated with traditional movie studios to acquire rights of streaming movies immediately they are released. Then, its websites are in English language only hence it limits market diversity. Lastly, Movieflix is rated one star out of a possible five; as a result, new users will prefer visiting the highly rated companies.
• There are opportunities that can enable Movieflix to compete effectively in the global market. First, it can develop applications that will allow customers to stream videos from their phones hence conveniently access its services. Secondly, it can expand its market by reaching out to other countries outside United States through advertisements. Finally, incorporating video games will provide a variety of services to their customers and develop their market. On the other hand, the online movie company faces the following external threats. Competition, which reduces the company's income, will force it to reduce the prices of their services and come up with new products. With advancing technology, there has been a rise in piracy and cyber crimes such as hacking into websites' mainframe. This causes information insecurity, which exposes the company to risks and vulnerabilities that can cost it a lot of money.
• For Movieflix to be competitive in the global markets, it should follow the following strategies, which should take three months to complete. First, market research should be conducted to determine the customers developing needs. Second, evaluate the possible alternatives that can meet these needs. Third, choose the options that are within their budget and meet most of the customers' needs. The fourth step will involve employing the available resources to implement the choices made. Lastly, the management will evaluate the performance and effectiveness of the project, by analyzing the feedbacks from customers (Pride, Hughes & Kapoor, 2012).
• References
• Muchmore, M., (2007). Broadband cinema. PC Magazine.Retrieved from https://www.movieflix.com/press.php?id=12#12
• Pride, W., Hughes, R. & Kapoor, J., (2014) Managerial decision-making. Foundation of Business. Pp 89-95.