Assignment:
Part 1
Examining the changes that have occurred in the practice of crisis communication.
Read:
Crisis and Emergency Risk Communication: Lessons from the Elk River Spill -John Manuel
Questions from the reading.Site at least two quotes from the journal article to support your answer for each question.
Is the institutional practice of risk communication by government and industry is a relatively recent phenomenon?
When asked by the WVDEP operator on the morning of the spill if the chemical had reached the Elk River, the employee said no. He also said the MCHM mixture was not hazardous. Was this person correct or was it a ½ truth.
The CERC manual defines six principles of effective crisis and risk communication. What are they?
Effective communication during the initial pre-crisis stage is important but why?
Part 2
Discussing what media communications tools would be best utilized to present factual coverage.
Read:
The Role of Social Media in Crisis Communication and Crisis Management
Mustafa EmreCivelek, Murat Cemberci, NecatiErdemEralp
Questions from the reading.Site at least two quotes from the journal article to support your answer for each question.
What is a Web 2.0 websites.
According to the article what the most effective communication means in the whole world and why?
What are 10 social media characteristics?
What was BP's biggest communications problem?
Read:
Variability in Twitter Content Across the Stages of a Natural Disaster: Implications for Crisis Communication
Source: Communication Quarterly [0146-3373] Spence, Patric yr:2015 vol:63 iss:2 pg:171 -186
Questions from the reading.
Site at least two quotes from the journal article to support your answer for each question.
What 4 things has social media evolved to become?
In a social media interaction, content consumers take over what function from the content producers and contribute to the creation and exchange of user-generated content?
According to the article, tangible, useful information is more available on the first two days and then begins to dissipate. At the same time, as the reality of the impending event becomes more and more real what happens to the information in the tweets?
In addition to consistent retweet's of general warnings, emergency managers and government agencies would do well to consider the relative importance of repeated messages concerning specific behavioral advice. Why?
Part 3
Demonstrating an understanding of the effects of crisis communication in an era of globalization and instant communications.
Read:
Multicultural Environments and Their Challenges to Crisis Communication
Maria de Fatima OliveiraFirst Published May 8, 2013 Research Article
Questions from the reading.
Site at least two quotes from the journal article to support your answer for each question.
1. What are the two-fold roles of Crisis communication strategies?
2. Why is it necessary to exercise caution when applying broad cultural generalizations?
3. A no-comment response is equated with wisdom in the Chinese culture, and istherefore, a well-accepted crisis strategy in Hong Kong, whereas in Western cultures, silence at a critical moment is interpreted as lack of control and uncertainty by a corporation and is not an effective strategy. How do you bridge this gap in cultures?
4. "An effective spokesperson is the one capable of wearing the same cultural eyeglasses that the community affected by a crisis event wears." What does this mean?
5. What do instructors need to do to help professionals who do not consider themselves well prepared to handle multicultural crises?
Readings:
1. Crisis and emergency risk communication
By Elk River Spill
2. Variability in Twitter Content Across the Stages of a Natural Disaster: Implications for Crisis Communication
By Patric R. Spence, Kenneth A. Lachlan
3. The Role of Social Media in Crisis Communication and Crisis Management
By Mustafa Emre Civelek