Fashion Marketing
Topics for continuous learning
Using SQU and CEPS library's resources, locate a recent article pertaining to one of the following topics.
1. Classical/ fashion/ fad products in fashion industry. Which one to emphasize more in marketing fashion?
2. Sources of Fashion inspiration. What is new?
3. Couture/bridge fashion. What comes next?
4. Fashion theories (i.e. trickle-down/ trickle up/ belongingness). What more?
5. Role of Fashionista in fashion industry.
6. How infomercials become effective marketing tool in today's fashion industry.
Format of the report:
Introduction: Give an overview of the article topic in one paragraph.
Body: Show evidence of critical thinking by answering the following questions:
1. What important ideas you learned from the article which relates to topics you learned so far in this course?
2. What emerging/potential issues you spot in the article which directly relate to or affect fashion marketing?
3. Develop a list of resources (academic and non-academic journal articles, books, magazines, reports, websites, etc) of where you can learn more about these emerging/ potential issues after the course is over.
Conclusion: How local fashion can use information of this article to better market fashion in Oman? Support your answer with real examples.