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Role of consumer behavior in the positioning

I need assistance with the following: The Product is Red Bull Drink!!!

Write a 300-400 word essay in which you address the following:

Examine the role that consumer behavior plays in the positioning of the selected product or service as it relates to basic marketing concepts.

*Again, the product is Red Bull Drink
*Resources: Internet, University Library
*Please provide and use all necessary references

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Marketing Management: Role of consumer behavior in the positioning

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