My topic is on P&G, focused on 'Charmin'. I need help in answering these questions that display the crucial role market research has to play, and also if product managers are using it effectively.
1) Does marketing research influence the product's competitive advantage? Why or why not?
2) Does market research play a role in the distribution channel decision?
3) How is market research incorporated in the advertising stage?
4) Include whether or not you believe market research is conducted only at the beginning of the product life cycle and explain your rationale.