The S'No Risk Program
Review the Toro Company's S'No Risk Program" from this module's assigned readings. the exhibit titles match the tabs long the bottom of the worksheet. Use this tool to conduct your data analysis for this assignment.
Bell, D. E. (1994). The Toro company s'no risk program.Harvard Business School. Case No. 9-185-017.
Analyze the risks of the program from the following points of view:
Toro
The insurance company
The consumers
Write a 4-6 page analysis paper that addresses the following:
Why did the insurance company raise the rates so much? How would you estimate a fair insurance rate?
From the perspective of the consumer, how were the paybacks structured and how might they be restructured to entice you at an equal or lower cost of insurance? How does the program influence your decision to purchase?
What are the common decision traps which each group in point (2) is susceptible to? Develop a matrix or decision tree in order to compare the groups. How does the program impact the consumer's "regret"? (Hint: Map the possible outcomes for the consumer.)
From either Toro's or the insurance company's perspective, how would you frame your argument to achieve your desired objective?
Was the program successful? Why or why not?
If you were Dick Pollick, would you repeat the program? Assume you manage the S'No Risk program and argue your case.
To what biases are you susceptible in this case?