Discuss the below:
Q: Management at Work Advertising agencies are having a tough time these days. On one hand, traditional advertising has a glorious past, but on the other, today's advertising agencies need to readjust their structure and strategies for a digital age. The choice between going digital and staying with a more traditional approach is shown in the following diagram as a force-field analysis, with the factors for change on the left and the factors against change on the right. The numbers in parentheses represent the strength of each factor, and you can select "Total" to see a visual representation of the combined effects of change. Need for change Barriers to change Real time ads for unpredictable Lack of digital skills (-15) audience (+15) Specialized, obsolete skills (-5) Increased, non-traditional competitors (+15) Memories of past success (-5) Customer interactivity expectations (+25) Agencies with traditional structures (-10) Speed of change (+10) Commissions associated with traditional Loss of traditional advertising outlets (+5) advertising (-10) Total Total 100 100
Use your knowledge of force-field analysis and the diagram to answer the following questions.
Which of the following factors would keep an ad agency from changing in this situation?
According to this force-field analysis, change - occur.
Last year, the CEO of Aguirre Advertising put $50,00a0 in the company budget to make sure that the company cha field analysis, what's the best way to spend that money?
