Discuss the below in detail:
Industry Topic Paper CM406
Being a Worldwide Olympics Partner - Worth Doing or Not?
1. Research and fully outline the scope of what a Tokyo 2020 Olympics' global sponsor willreceive for their marketing investment
2. Company X research on how they used their sponsorship pre and during the 2016Summer Games. How do you believe that this companymight most effectively promoteits global sponsorship of the 2020 Olympics.
3. Consider and then support how you believe this major sponsorship would potentiallycontribute to the ‘equity' components of the company (internally as well as externally),its featured brands, and potentially its HQ country.
4. Finally, take and support a position (for/against) as to whether you believe the IOC'schanges to Rule 40 has had any detrimental impact, or not, on the commercial interestsof you selected global Olympic sponsor.
Attachment:- Being a Worldwide Olympics Partner.rar