Reverse innovation is the strategy of innovating in


Reverse Innovation is the strategy of innovating in emerging (or developing) markets and then selling these innovations in developed markets. Companies are developing products in emerging countries like China and India for global distribution. Many of these products have been re-engineered and unnecessary functions stripped out of the product. How will reverse innovation impact the U.S. marketplace? What specific products and companies do you expect to see impacted by this trend?

Request for Solution File

Ask an Expert for Answer!!
Business Economics: Reverse innovation is the strategy of innovating in
Reference No:- TGS01133132

Expected delivery within 24 Hours