Retailers need to define their target markets and then decide how they will differentiate themselves from competitors who also want to serve those markets. For example, different retailers offer different products, have different customer service policies, and design their stores differently. The decisions a retailer makes must be consistent with this overall positioning strategy and provide clear value to customers. Consider the retail positioning strategy of Nordstrom's. In your team's brand management case presentation, the following items need to be covered:
1 ) thoroughly explain Nordstrom’s brand elements in terms of A) memorability, B) likability, C) protectability, D) adaptability, E) meaningfulness F) transferability.