Retail and promotion, 1 why is it necessary to develop a thorough well-integrated retail, Strategic Management

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Retail and promotion

1. Why is it necessary to develop a thorough, well-integrated retail strategy? What could happen if a retailer does not develop such a strategy?

2. Develop sales promotion for each of the following:

a. A nearby regional shopping center

b. A new restaurant

c. An off-price apparel retailer

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Strategic Management: Retail and promotion

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