Questions:
Question 1=
Companies in Crisis. Please respond to the following:
• Choose a company with which you are familiar and identify three important issues facing that company. Explain in detail why these issues are important.
• Choose one of the issues you identified in the previous topic. Propose how each step in the issue management process (see "Issues Management" in Chapter 19) can help the firm deal with this issue.
Question 2=
• Choose a company with which you are familiar and identify three important issues facing that company. Explain in detail why these issues are important.
Online travel agencies (OTAs) share airlines pricing and scheduling information for consumers to compare pricing from dozens of airlines and route information. OTAs are receiving some push back from airlines, one in particular is Delta. Delta has blocked it's pricing and scheduling data from OTAs so travelers will have to go directly to Delta's website for pricing and scheduling information. If other airline follow suit, OTAs will be blocked from receiving airline data, travelers will go directly to the airlines for flight information, and there will not be a need for OTAs. Airlines are even more competitive with OTAs providing consumers with pricing and scheduling information to compare and ultimately travelers will loss.
• Choose one of the issues you identified in the previous topic. Propose how each step in the issue management process (see "Issues Management" in Chapter 19) can help the firm deal with this issue.
1. Airlines could possible block OTAs from receiving pricing and scheduling data
2. The Travelers Technology Association could go to congress to pass a law to stop Airlines from blocking pricing and scheduling information from OTAs.
3. Airline could charge the OTAs a fee for their flight information and a percentage of that fee could be waived depending on how many times OTAs book flights with their company.
4. Going back to the old way of booking flights could do more harm to some Airlines and with technology becoming so advance consumers will find ways to book cheaper flights
5. Charging a fee for flight and scheduling information and waiving a percentage of the fee would work in both he Airlines and the OTA's advantage and would keep traveling consumers happy.
Question 3=
Planning for a Crisis. Please respond to the following:
• Successfully handling a crisis often depends on how well the firm has planned for the crisis in advance. Choose one crisis affecting a business that has been widely reported in the media. Explain in detail the ways in which this crisis could affect the business.
• For the crisis you discussed in the previous topic, explain in detail how the five crisis planning issues (Chapter 19, "Planning in a Crisis") could have helped the firm deal with the crisis.