Research methods


1. You are the new manager of market intelligence in arapidly expanding software firm. Many product managers and corporate officers have requested market surveys from you on various products . Design a form for a research proposal that can be completed easily by your research staff and the sponsoring manager. Discuss how your form improves communication of the research objectivebetween the manager and the researcher ?
2.What are the essential differences among nominal ,ordinal, internal and ratio scales. How do these differences affect the statistical analysis techniques we can use?
3.Make a list of the major presentation problems of the student written research reports and student oral research

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Marketing Research: Research methods
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