Retailing (Marketing) - Target Stores in Australia
Part -1
1 Research current distribution channels your retailer uses
2 Compare and contrast their approach with one of their competitors (i.e. Big W or Kmart)
3 Discuss what their strategy for distribution might be, and why - exclusive, intensive, or selective
4 Write about what improvements you might make to their distribution, and why these would increase physical availability
Part -2
1 How does your retailer currently manage customer expectations? Describe in details at least 2 examples of messages it focuses on and their delivery.
2 In your opinion, how well does your retailer set customer expectations? What can be improved and how?
3 Based on what you learned about benchmarked for customer satisfaction, what do you think your retailer's score should be compared to its competition? Discuss how can management use customer's satisfaction metrics.
4 Describe a ‘mock up' small story about a particular complaint that one customer could have presented to your retailer. List specific steps how management should handle this complaint.
https://drive.google.com/file/d/0B3_tIg88VIxdUDdKSmRfZlZaT1E/view
https://drive.google.com/file/d/0B3_tIg88VIxdeXZ2SmUza0NJQ2s/view