Relationship selling refers to:
?the practice of maintaining contact with a customer on a regularly scheduled basis following the initial sale of a product or service.
?the practice of building ties to customers based on a salesperson’s attention and commitment to customer needs over time.
?when suppliers and sellers combine their expertise and resources to create customized solutions; commit to joint planning; and share customer, competitive, and company information for their mutual benefit, and ultimately the customer.
?the assignment of a single salesperson to a single customer throughout the entire sales process.