Assessment task: Reflections on Concept Applications
Johnson & Johnson
Please ensure that you choose your retailer from the list as given in your Unit Outline (see pp. 7-8 for assistance and advice).
Then choose a BRANDED product (e.g. Kellogs or Heinz, or Johnson & Johnson etc.) if a food retailer or a fashion brand/clothing retailer brand such as Bonds etc.).
Then follow the instructions in the Unit Outline and address five questions addressed in your marketing lectures to date (e.g. Segmentation, Target Market etc) and write 300 words on each areas of the marketing mix that may apply to that brand.
Set out your response as follows:
2. Introduction to paper (200 words approx.)
3. Q.1. Store, type of business, brief history etc. (300 words approx.)
4. Q.2. Branded product chosen and why (300 words approx.)
5. Q.3. Segmentation (type - e.g. relative to popularity/customer's needs etc) (300 words approx.)
6. Q.4. Target Marketing (marketing tactics to attract potential customers) (300 words approx.)
7. Q.5. Positioning/Price (in store, on special etc) Perhaps "impulse positioning" near chec-out counters etc (300 words)
8. Conclusion (about 200 words, summarizing your paper.
There is no need for an Executive Summary, Table of Contents or Reference List for THIS submission.