Course Learning Outcomes
Upon completion of this unit, students should be able to:
1. Explain how the marketing mix is used to reach the target market.
2 Recommend a target market for a company.
3 Explain the importance for a company to clearly define and understand its target market.
4 Describe the process of market segmentation leading to the identification of the target market.
5. Apply market segmentation to a company utilizing the behavioral, psychographic, demographic, and geographic criteria.
6. Explain the importance for a company to meticulously segment its market.
Attachment:- unit_ii.rar