Read the journal article Avlonitis, G. J., & Indounas, K. A. (2005) ''Pricing objectives and pricing methods in the services sector'', The Journal of Services Marketing, 19 (1), pp. 47-57.
In working out your responses to the Discussion Question, you should select examples from your own experience or find appropriate cases on the Web that you can discuss.
"Pricing is based on customer perceptions of value and costs, in addition to other internal factors. Discuss these other internal factors and how they might affect the pricing of a new, specialized electronic product?"