Question: Activity 1: Team discussion - Advertising Elements (Team)
Teams work together using their worksheets on Marketing, Customer, and Business Strategy to develop a consensus model for their company.
Each member should present their completed worksheet to the team room. As a team, decide on one strategy. This will provide the basis for the advertising campaign.
Activity 2: Designing the Advertising Campaign (Team)
Teams will work to design their advertising campaign for a new line of product or service for their company. Members should draw on information learned during the Task.
Some additional starting points include:
1. The 8 Steps of an Advertising Campaign
2. How to Design an Advertising Campaign
The campaign should be specific to the company and product/service, be based on the brand, be realistic and achievable for the company, financially responsible, and include at least 5 different modes of reaching the intended audience.
As a team read this article before you go too far - Promotional Campaign vs Advertising.
Activity 3: Case Studies on Play-Doh and Lego (Individual)
Read the case studies on Play-Doh and Lego. Analyze their social media use in advertising. Write a short report (2-3 pages long) explaining:
1. What each company does and what products they are marketing and advertising.
2. What their advertising strategies are.
3. How they use social media to enhance their presence and connection to the customer.
4. How they use technology.
5. What the effects are.