questiona what should management do at the time, Marketing Management

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questiona what should management do at the time

QUESTION

(a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Suggest, which is the BEST approach?

(b) What is meant by marketing research? What are the main sources of data which should be included in a research brief?

(d) Which distribution strategy would you use for each of the following products and why

Potato chips
Home appliances
Farm machinery

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