Question 1
a)'Consistency is the key for the successful implementation of different types of strategy.' Evaluate this statement with reference to the two
generic business-level strategies - cost leadership and differentiation.
b) Explain how a 'mixed' strategy can remain sustainable and avoid being 'stuck-in- the-middle'? Illustrate your answer with a real-life example.
Question 2 a)How can companies benefit from
i related diversification, and
ii unrelated diversification?
What are some of the key concepts that can explain such success?