question 1it is essential to choose an


Question 1:

It is essential to choose an appropriate generic strategy for a business. Discuss the four generic strategies as proposed by Michael Porter and support your answer with suitable examples.

Question 2:

The value chain represents one of the essential tools of the strategist. Describe the value chain and explain how linkages within and between value chains can be used to achieve competitive advantage. Support your answer with suitable examples.

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