Assignment:
Part 1
Now is the time to select a strategy, but before you identify a specific strategy to implement, you have to create a few alternatives to choose from. During the previous week you identified the generic strategic direction for either Subway or Southwest Airlines. It is now time to identify specific alternative strategies for implementation. Based on the strategic direction that you identified , create 2 to 3 strategic alternatives, i.e., actual strategies that the organization should pursue. Keep in mind that these alternatives MUST fit under the umbrella strategic direction you identified last week. Be sure to fully explain each alternative and why its a good possibility including supporting rationale. Make sure that you reference your statements using proper APA formatting.
Part 2
Use the QSPM (Quantitative Strategic Planning Matrix)tool to review the alternatives identified this week in Part 1 to identify just ONE strategy to move forward (please include the QSPM in your response). There is a lot of information online about QSPM, so don't hesitate to look it up to fully comprehend it. Provide a detailed explanation of the ONE strategy identified using this tool and explain why that strategy is critical to the organization's future success; be sure to use the data from previous weeks to support your explanation. Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.