Q1. Explain various techniques of assessing customer response?
Q2. Discuss the role and function of policies and procedures in meeting customer requirements?
Q3. What is the role of quality management in meeting customer needs?
Q4."A happy customer is a reliable customer', and a reliable customer means profit" keeping in view the statement, point out the ways which help to achieve customers' trust?
Q5. What is meant by CRM? which type of information does it include?
Q6. Design and complete a customer satisfaction survey.
Q7 Review the success of a completed survey.
Case Study:
Managers at Clifton leisure centre want to attract more customers. They have improved the Gym facilities with updated equipment. They have also hired a new trained fitness instructor. One of the managers argues that before starting on their marketing campaign they should collect some information about their target customer which includes; the age range and occupation.
1. How important it is for them to classify the centre's users?
2. Explain how this sort of data could be helpful?