Q1. Conduct a semiotic analysis of Victoria Secret, and describe how the basic brand meaning is supported by its signature sensory retail experience?
PERSUASION
Q2. Suppose you are working on a viral ad campaign to recruit college age students to join a controversial cause like Greenpeace. What persuasion tactic would you use and why? Provide an example of the copy (500 words or less) that would demonstrate your use of this tactic to recruit college students to the cause?
NEEDS AND WANTS
Q3. Clotaire Rapaille was prominently featured in the documentary The Persuader. What was Rapaille's basic model of consumer behavior in the documentary and why is it a relevant topic in consumer behavior? Provide a new example (not used in the documentary by Rapaille to illustrate his idea) that may demonstrate Rapaille's model. Based on our study of consumer behavior so far, do you agree or disagree with Rapaille's model?