Q. Effect of Materialism in Ads?
Advertising makes people purchase the things which they don't need. Advertising unnecessarily append status/prestige/ pride symbol with some products and thus make the people buy the things they don't need or cannot afford. Likewise it makes the people replace the things before their actual useful life. People want to mount up more and more things. Ads never compelled them to purchase more and more goods. Consumers are able to ignore the ads for products and services which they don't need or they can't afford.