Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. The product is a line of yoga clothing for women desgined to stay in place while practicing yoga. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
The overall strategy; why segmenting, targeting, and positioning are useful methodologies
Segmentation and targeting choices
Characteristics of the target market
Why that target market is attractive
The positioning strategy