Article - Principles of Marketing Version 2.0 By John F. Tanner, Jr. and Mary Anne Raymond
Option : Introducing a New Product to the Market
Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product.
Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
The overall strategy; why segmenting, targeting, and positioning are useful methodologies
Segmentation and targeting choices
Characteristics of the target market
Why that target market is attractive
The positioning strategy
Provide justifications, in the form of research, for your decisions and include your textbook and at least two references to credible sources outside of the course and its required readings/media. (The CSU-Global Library is a good place to find credible sources.)
Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements.