Question 1. The __________ point(s) to the strategic issues organizational decision makers need to address in their pursuit of sustainable competitive advantage and high levels of performance.
A. portfolio analysis
B. capabilities assessment
C. financial analysis
D. SWOT analysis
Question 2.Which of the following is included under the product functional strategies?
A. Marketing
B. Management
C. Supervision
D. Leadership
Question 3.__________ strategies are the short-term goal-directed decisions and actions of the organization's various functional areas.
A. Competitive
B. Functional
C. Corporate
D. Business
Question 4.__________ refer(s) to the process of creating and providing goods and services.
A. Production-operations
B. Marketing
C. High-performance work practices
D. Information system
Question 5. An organization that's first to bring a new product or innovation to the marketplace is a(n):
A. primary competitor.
B. first mover.
C. early adopter.
D. innovator.
Question 6. Which of the following is a possible production-operations management strategy?
A. Selective specialization
B. Inventory management systems
C. User positioning
D. Database marketing
Question 7.Which are the two biggest factors in marketing?
A. Competitors and pricing
B. Product and competitors
C. Customers and competitors
D. Pricing and customers
Question 8.The geographic segmentation variable for consumer markets could include factors such as:
A. region, metropolitan area, and population density.
B. social class, lifestyle, and personality.
C. occasions of product use, benefits, and user status.
D. purchasing function organization, power structure, and purchasing criteria.