Purpose of strategic marketing planning
Question: What are the key elements and the purpose of strategic marketing planning? What sort of problems are likely to result from a lack of marketing planning? Provide illustrative examples.
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Evaluate why it is necessary to have different strategic levels of planning at the various levels within an organization.
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What are the key elements and the purpose of strategic marketing planning? What sort of problems are likely to result from a lack of marketing planning?
Choose a member organization from NVOAD and prepare a PowerPoint Presentation on the following:
The CFO of ABC Corporation wants to defer as much income as possible and asks you to prepare a detailed list of actions to shift income.
How is strategic planning different from crisis management planning?
Locate an organization in the news. Is the organization validating its values by its actions?
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