Purpose of strategic marketing planning
Question: What are the key elements and the purpose of strategic marketing planning? What sort of problems are likely to result from a lack of marketing planning? Provide illustrative examples.
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Evaluate why it is necessary to have different strategic levels of planning at the various levels within an organization.
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What are the key elements and the purpose of strategic marketing planning? What sort of problems are likely to result from a lack of marketing planning?
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How is strategic planning different from crisis management planning?
Locate an organization in the news. Is the organization validating its values by its actions?
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