Problem
Provide Marketing Mix for Air Canada offering new product/service which is an international vacation package. Along with that you also need to describe the key elements of the place strategy in your marketing mix. Also, specify the pricing strategy along with the rational for selecting this pricing strategy. Identify specific price where appropriate
New Product - International Vacation Package (In-bound) Under this service option, Air Canada will be providing an all inclusive tourism and vacation package within Canada to their customers outside Canada. This package covers the following service: - Round trip flight with Air Canada - Accommodation service throughout the trip - Commutation and concierge service throughout the trip - Meals and drinks throughout the trip - On Air cooked customized meals - Tourist guide and entry fees waiver for various tourist places - Personal photographer to capturing their memories of the trip - Currency exchange service - Travel and medical insurance - Medical service assistance With these services that would be commonly available for international packages of various locations, some packages may also include local speciality of the destination such as folk dance, religious festival celebration, etc. depending on the location. Along with that, there will be a surprise gift hamper for the customer at the end of the trip, which will remain with them as a memory of their trip and experiences. Example: Vacation Package to Montreal, Calgary, etc. for customers outside Canada.