Choose a brand and answer part A and part B with a total word count of 1500 or more.
A) Part A should consist of 700-1000 words and it should answer the following using credible sources and proper APA citations :
Provide general background information about the corporate brand identity (brand products, target customers, competitors, POP or POD, geographical performance), and Identify the positioning statements
Provide explanation about the current brand performance (in terms of sales, product variety, demand and supply)
Conduct survey about customer brand opinion (include the brand elements in the survey questions, questions should move from general to specific questions about the brand). Ask 5 people about their opinion of your brand of choice and include the questions and their response in the report
- Analyze the brand using CBBE model
- Analyze the brand using SWOT analysis.
B) Part B should consist of 500-900 words and it should answer the following using credible sources and proper APA citations:
Provide suggestions for a successful future performance of the brand (whether in the marketing activities, channels, co-branding, geographical expansion, redefining brand positioning and design, secondary brand associations, different target groups, POD, new products and services etc.
Include a reference page with all the sources