Assignment: Kodak
I. Organization
- Outline the current organizational chart, including future positions that may be considered because of growth. Consider the following:
- For each officer of the company, please provide the following information: name, years of experience in the company's industry, responsibilities/functions of positions with company; salary, bonus, ownership interest in the company; relevant qualities, achievements, track record, and education.
- What are the strengths and weaknesses of the company's management team and its board of directors, and how will they enhance the growth potential of the company?
- Explain how the management team will grow and continually improve itself in conjunction with company growth projections.
II. Market/Product Focus
- This section includes Marketing and Product Objectives as the focus, under which the following information should be included:
- Subheading #1: provide an analysis of the current market in which the company operates, new market opportunities, new product opportunities, and how the industry as it exists currently will support such initiatives.
- Subheading #2: Target Market - Subheading #1 should help refine and define this market. A market-product grid may be useful to include to visualize (see Chapter 9).
- Subheading #3: Points of Difference: What makes the product(s) unique, and why would the markets identified in Subheadings 1 and 2 would be attracted to, and attractive for the product?
- Subheading #4: Positioning - identify the strategy that will be used to communicate Subheading #3 (Points of Difference). This is to be approached in relation to the competitive landscape as outlined in Section IV, Competitor Analysis.
III. Implementation Plan
- How will the company turn its plan into action. This section includes setting timeframes for the plan presented thus far, and the area responsible for its successful deployment.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.