1. Provide an example of when others in your team or organization have helped you mobilize behind a shared vision. After providing your example, discuss specific ways people assisted you in this effort? Provide an example of when you have helped your organization mobilize behind a shared vision. After providing your example, discuss specific ways you assisted in this effort?
2. Many marketing researchers have their favorite research approaches or techniques. Some researchers maintain that the only way to really learn about consumers or brands in through qualitative research. Others contend that the only defensible form of marketing research uses quantitative measures. Take a position: the best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.