Project Assignment
Directed Work Project
1. The paper must be submitted in proper MLA (including works cited) format. Spelling and grammar errors will result in point deductions.
2. Cover page must be included.
3. Papers must be submitted on time - Monday, February 4, 2019
Section I: Introduction
1. Provide a brief history or review of the event or event office.
2. Explain the purpose and philosophy of the event (not-for-profit or for-profit).
3. Provide an agenda or schedule of the event activities.
4. Describe the event planning team.
Section II: Event Research
1. Were any Research or Assessment tools utilized? What were they?
2. Submit a SWOT analysis of the event.
Section III: Developing the Event Plan
1. Why was this event site selected?
2. Does the venue match the event? Why or Why not?
3. Is there any ADA concerns or accommodations?
4. What is the theme of the event?
5. Were there any amenities (bells and whistles) used to communicate the theme?
6. What suggestions would you make to improve the effectiveness of the theme?
Section IV: Financial Implications
1. Discuss the sources of revenue for the event (admission fees, sponsorships, registration, product sales etc.)
2. What are the fixed and/or variable expenses for the event?
Section V: Marketing and Promotion
1. Discuss the marketing and promotional efforts used by the organization or the event manager.
2. Identify all of the event sponsors
3. What type of sponsorship agreements were entered into and what benefits did sponsors receive in return for their support?
Section VI: Event Reflection
1. Fully describe your duties and role at the event.
2. Evaluate the event as a learning experience.
3. Identify any changes or recommendations you would make.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.