Pros and cons of comparative advertising, Marketing Management

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Pros and cons of comparative advertising

Assignment:

Q1. Discuss the pros and cons of comparative advertising from the viewpoint of (a) the advertiser, (b) the advertiser’s competitors, and (c) the target market.

Q2. Which kinds of advertising—in which media—influence you most? Why?

Q3. Which kinds of retail outlets or products require mainly order taking by salespeople?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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