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Propose at least three 3 performance goals for the company


Based on Wal-mart, you will perform an industry analysis and develop a strategy for the CEO of your chosen company to help shape the company future.

Write a three to five (3-5) page paper in which you:

Define strategy and examine how the definition of strategy fits your chosen company and its situation. Support your response.
Summarize the main strategies that your chosen company's management took leading up to this company's recent development.
Identify your chosen company's industry and determine its main competitors. Next, select two to three (2-3) strategies that the competitors use, and analyze whether or not the selected strategies are successful. Support your response.

Perform an industry analysis for the CEO of your chosen company in order for him / her to develop strategy for the company.

Next, evaluate the company current standing in this industry taking into account the company resources and capabilities.

Propose at least three (3) performance goals for the company for the next one (1) and five (5) year period respectively. Provide a rationale for your response.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

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Business Management: Propose at least three 3 performance goals for the company
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A strategy may be defined as a contingency plan of activities, which is intended to accomplish a particular objective (Casadesus-Masanell and Ricart, 2010). It entails an arrangement of managerial actions that explains how an entity achieves and sustains competitive advantage through positioning in the markets (Zott and Amit, 2008). The second definition best fits Wal-Mart and its situation because it is very much dependent on the commodities and services it presents to its customers.

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