Problem 1: What are some of the concerns of the marketer when it comes to creating an Integrated Marketing Communications (IMC) approach via the promotional mix components of advertising, public relations, sales promotion, direct marketing, and personal selling?
Problem 2: Select an advertisement to which you have recently been exposed. It can be in any paid communications medium such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, e.g., Verizon's "Can you hear me now?" ads or the Aflac ad (the white duck that squawks AFFFFLAAAAAAAC!)
Problem 3: Evaluate the ad from a consumer perspective. Why do you feel the ad was created in the first place? What is the MESSAGE that the ad is attempting to communicate? What do you see as this ad's major strengths or weaknesses? Do you think the ad was a success?