Promotion plan and goals


750-1000 words

Based on your original goals and the plan you are putting into place, what will you tell Michelle?
•What will you measure to determine whether or not your new product plan for MM is a success?
•What about a contingency plan?
•Do you need to make recommendations for MM if things do not go the way you hope and expect them to?
•As an entrepreneur, is it normal for Michelle to feel like she has the weight of the company (and this project) on her shoulders?
•Can you tell her something to help her deal with these thoughts?

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Marketing Research: Promotion plan and goals
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