Case study question:
McDonald's was called "the poster boy for the proliferation of standardized global products" ( Hill, 2009, p. 436). They have also been a model for adaptation to local markets. What are some key learning points that apply to cultural acceptance and supply chain management as demonstrated by McDonald's?
This solution provides an example of how McDonald's expanded into India, by altering its menu to include foods popular in the culture. By including menu items specific to the culture of India, this helped to create acceptance of a "foreign" food provider. It would be a sound business decision to obtain products locally for the production of some items; to assist with the local economy.