Channels of Distribution, Promotion Plan, IMC Budget
Description:
Marketing Plan Channels of distribution IMC Promotion Plan, IMC Budget
Financial Analysis:
As a marketer, you will need to justify your marketing activities no matter what. You achieve this by having a solid understanding of the financial impact of your marketing initiative and then presenting your financial analysis in a well-structured manner using industry acceptable framework.
In the financial analysis section, the first thing to show is sales (Unit) and revenue ($) forecasts. This plan is for a start up company. For this reason you will note that all financial documents are Pro Forma or projected, spreadsheet. Only after the company has been in business for one accounting period will it have a more real financial statement.
It is always a good idea to include a sensitivity analysis to show how these forecasts will be changed under various market conditions (good, normal, bad).
In all, your financial analysis should consist of the following:
1. Break-even analysis
2. NPV (net present value analysis)
3. Sensitivity analysis for goo, normal and bad business scenario
Pricing Structure:
Determine the price you will charge. For your service determine pricing (Local rent for Florida $850-1200.00)
• Demonstrate that your price allows reasonable profit in accordance with your profitability strategy
• Identify your total year one Gross Revenues and projected Gross Profitability. Determine this for a three-year window, based on reasonable projections.